Arsenal has partnered with Rwanda through the Rwanda Development Board to become their first official sleeve partner for the 2018/2019 season, Arsenal reports in a club statement on May 23.
This initiative, which is using the words ‘visit Rwanda’ on the arsenal sleeves, is set to promote Rwanda as a leading global tourist destination.
Under the three year deal, ‘Visit Rwanda’ will become Arsenal’s official tourism partner. In addition, as was unveiled on May 22 by Arsenal, the message ‘Visit Rwanda’ will highlight on the left sleeve of all of Arsenal’s team from next season.
Vinai Venkatesham, Arsenal’s chief commercial officer, believes that the support from Arsenal and its fans will bring Rwanda’s tourism sector the much needed boost.
“This is an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry. The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way.”
He adds: “The Arsenal shirt is seen 35 million times a day globally and we are one of the most viewed teams around the world. We look forward to working with the ‘Visit Rwanda’ team to further establish the country as a leading tourist destination.”
Clare Akamanzi, Rwanda Development Board chief executive officer, gushed about Rwanda being innovative and vibrant, hence the best country to partner with Arsenal.
“We’re thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of our country. Rwanda is a country pulsing with energy, creativity and innovation.”
‘Visit Rwanda’ will gain global exposure through branding on matchday LED boards at Emirates Stadium, all the interview backdrops and a broad range of other marketing rights. They will also have the opportunity to engage our fans around the world through the club’s social media channels.” Ms Claire said.
It wasn’t immediately revealed how much it cost Rwanda to have their ad placed on Arsenal FC official jerseys.