Should Amani National Congress (ANC) leader Musalia Mudavadi clinch the presidency in 2007, filmmakers will have a reason to rejoice, if his recent pronouncements are anything to go by.
Speaking when he donated Ksh100, 000 to Open Air Theatre group, Mudavadi said he will create a revolving fund for Kenyan performing artist from which they will draw to finance their productions.
The ANC leader said that Kenya has a wealth of talent, but this talent goes to waste as international content has flooded the local entertainment scene. Mudavadi noted that the main roadblock that Kenya’s industry faces is lack of funding.
“The talents are there but they are struggling to find resources to finance production because the government has abandoned them” said Mudavadi.
The presidential hopeful noted that with the current digital broadcast platform, there is a lot of money to be made by artists. He added that digital migration presented lucrative employment opportunity for Kenya’s jobless youth.
Mudavadi juxtaposed Kenya’s film industry with global and continental giants adding that there is much that can be learned from counties such as the United States and Nigeria.
“The American film industry that markets the American way of life depended and still depends on government funding. Latin America, India and Nigeria borrowed the same script and look at their exports that rule the airwaves while producing billionaires,” he said.
In July, the Commination Authority (CA) gave Kenyan broadcasters four years to increase their local programming up to sixty per cent.
Addressing members of the press, CA director Leo Boruett said that media houses must up their content by 40 percent in the first year: “Television stations shall ensure, within one year of award of licence, not less than 40 per cent of their station’s programming is local content.”
This move is expected to bolster the growth in Kenya’s entrainment sector.