MultiChoice has now implemented measures aimed at safeguarding the incomes of cast, crew, and creatives as well as the sustainability of production houses amid the tough economic times caused by the current coronavirus pandemic.
The video entertainment provider, in a statement to newsrooms, said it has set aside R80 million (approximately Ksh.475 million) to ensure that current productions are able to pay full salaries of cast, crew, and creatives for the months of March and April 2020.
“Everyday various sectors across our continent are adjusting and finding ways to deal with challenges brought about by the current pandemic. Given our position in Africa’s video entertainment sector, we are acutely aware of the challenges our partners in the industry face. At this time, we would like to stand by them,” read the statement.
“The need to secure salaries of our creatives goes a long way in creating income stability for them and their families. We believe this to be critical for the industry and in our view this is simply the right thing to do.”
The company also announced that, through their MultiChoice Talent Factory, they will be launching an online learning portal to support over 40 000 members of the industry to gain access to courses and online master classes so they can continue to hone their craft whilst adhering to the public health measures of social distancing and isolation.
“Furthermore, we have committed to guarantee the incomes of freelancers in our SuperSport Productions, who are currently unable to work due to the suspension of sport… This extends to guaranteeing the income of freelancers in our broadcast technology environment,” added the statement.
MultiChoice Group CEO Calvo Mawela said: “Our main concern is to ensure as much as possible that we secure the incomes of creatives, cast and crew over this period. We want to ensure that they and their families are not negatively impacted as work has come to a standstill.”