The Miss World Kenya 2017 pageant was officially launched on Tuesday, May 2, at the Two Rivers Mall in Nairobi by Ashleys Kenya limited, the official franchise holder of the pageant.
“This year being an election year, we are doing an online registration, which is ongoing and we shall have a national audition to be held in Nairobi County on May 27, 2017,” read a part of Ashleys Kenya limited letter through its CEO Terry Mungai.
The deadline for applications had been set for October 23 last year, but was later extended.
For the first time in the competition’s history, participants were invited to register online on the Miss World Kenya website for the prestigious Mr and Miss World Kenya crowns.
The winners would not only showcase their personal talents, but also leverage their title to make a difference in the community. The title holders then go to represent the country in the Mr and Miss World global competition.
Ms Mungai highlighted that the move to go digital would set the pace for the rest of the world to emulate, and called for more youth to participate in the competition, and more sponsors to support the pageant.
“The Mr and Miss World Kenya title is an ambassadorial position, in which we enable our youth to represent this great nation in the beauty contests. We are proud to have Mr Africa hailing from Kenya, and we would like to set the trend for the rest of the world in taking our search to the digital space,” said Terry.
She added: “Through the Miss World Kenya franchise, we encourage the youth to use their beauty to change the community. Kenya is one of the most favoured nations to have won in the Beauty with a Purpose category, breaking the record by winning twice in a short succession of time, which has attracted the Miss World investments to Kenya. We hope corporate organizations would consider this as a great opportunity to market themselves both locally and abroad.”
The finals had been slated to take place in February, 2017 but were later pushed to May.
Evelyne Njambi – last year’s Kenyan representative to the Miss World competition held in the Washington DC in the United States in December emerged fourth out of 130 plus models drawn from different nations. She is the reigning Miss World Africa.