Kenyan Rapper, Poet and Entrepreneur Kennedy Ombima, popularly known as ‘King Kaka,’ has been unveiled as the new ambassador of Premium cognac brand, Rémy Martin.
King Kaka will be featured in a global campaign – the first of its kind in Kenya – titled “One Life. Live Them” which calls for individuals to explore a life that is rich with experience.
In a statement to newsrooms on Thursday, Alvin Saal, Rémy Martin Marketing Manager, Africa, said “We want to inspire people to explore their many talents and diverse interests, instead of simply being defined by a single path.”
“In partnering with King Kaka we could not have found a more inspiring gentleman. He is someone who truly embodies the concept of being defined not just by one thing, but by many.”
The ‘Run Ting’ rapper is credited for being an award-winning hip-hop artist with over 700 songs, an accomplished spoken word poet as well as philanthropist.
He is the also the founder of several initiatives that touch on topical issues such as gender violence through the Dreams Campaign and youth marginalization under the ‘Tubonge’ (let’s talk) programme.
Most recently, his countrywide Sanitary Bank Initiative earned him a speaking opportunity at the 2018 Goalkeepers Conference in New York by the Bill & Melinda Gates Foundation where he will share a stage with English Songwriter Ed Sheeran, social actvist Trisha Shetty, poet Aranya Johar, humanitarian Graca Machel, as well as technologist David Sengeh.
Speaking on the Rémy Martin appointment, King Kaka said. “We are here to build, don’t hold back and don’t wait for success to come to you. We must dream big together and give back to the community that brings us up. Together we can go far. So do big things and go for it. Don’t be afraid to fail, because only by learning these lessons can we succeed.”
He joins a host of notable personalities that have previously graced the “One Life. Live Them” campaign including: Hollywood actor Jeremy Renner, Nigerian DJ Jimmy Jatt and South African technology entrepreneur Madoda Khuzwayo.
King Kaka earlier on took to social media to enthusiastically announce the news as part of many wins that he has been getting over a couple of months.
“GOOD NEWS!!!!!! Another win, The 1st in East Africa , King Kaka , REMY MARTIN Ambassador for One Life Live Them, Premium Meets Premium,” he wrote.
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GOOD NEWS!!!!!! Another win, The 1st in East Africa , King Kaka , REMY MARTIN Ambassador for One Life Live Them, Premium Meets Premium. I am not defined by the one thing I do, but all that I do. I am Musician. Poet. Humanitarian. Why be one thing when you can be many. You only get one life. Live them. #KingKakaOneLife #RemyMartinKE @remymartin @brandon.mgb
The rapper has also announced that his daughter, Gweth, has been named a Marini Naturals Kids Brand Ambassador.
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ANOTHER WIN!!! God unataka aje na mimi , a lot of good news lately, enyewe when decides no one can stop the favor. My daughter Gweth @gwethgeezy has just been named @marini.naturals Kids Brand Ambassador . Asante everyone at Marini for making this possible @michelle.ntalami @niyati.patel10 and The Queen @nanaowiti thanks for always wanting the best for the Ombimas. Geezy kwa hiyo story Ebu nitumie ngiri soo mbili kuna kitu nataka kubuy hapa kwa duka na ya kutoa ama even better wacha nikutumie number wa Director wa shule mmalizane School Fees. All the best.