Kenya is set to host the first ever of Indo–African cultural event dubbed the INDIRICA Festival.
The 3 day festival, in partnership with Sarova Hotels and Resorts as the hospitality partner, will be held at the Carnivore Grounds from February 7–9.
The cross-cultural event will feature renowned artistes, film stars, dancers, fashion icons, and other personalities from the entertainment sphere.
Apart from the electric performances and other fun activities, the festival will also feature an Indirica Exhibition offering trade interaction opportunities in a bid to further strengthen trade between the two regions.
Fans will also be treated to a cultural fusion of cuisines to be sampled through the 3 days for sampling and indulgence from vendors for the ultimate culinary experience. There will also be an Indirica Fashion Show to showcase the latest designs from the crème of the fashion world.
Captain Rahul Bali, Curator of the Indirica Festival highlighted that the event would be a landmark event amalgamating cultures of the different nations with the underlying objective that Cultural Cooperation always leads to Commercial Cooperation.
Speaking on the event, Sarova Group of Hotels MD Jimi Kariuki said; “We at Sarova are looking forward to showcasing the very best of both worlds as we have always been big on offering refreshing African hospitality and culture support.”
“Indirica will give attendees an opportunity to explore from both fronts and foster greater relationships with a better understanding of the cultures.”
Indirica Festival will be an annual affair held in Kenya and shall be instrumental in nurturing cultural relations as well as promoting Kenya as a preferred destination for both business and leisure.