Award-winning American pop-star Jason Joel Desrouleaux, popularly known as Jason Derulo has teamed up with international beverage manufacturer The Coca-Cola Company to create the 2018 FIFA World Cup theme song.
In a press statement sent to eDaily, the song, titled ‘Colours’, “celebrates all of the vibrancy and excitement that comes with the arrival of the world’s biggest football tournament.”
Ricardo Fort, VP of Global Sports Partnerships at The Coca-Cola Company said, “We know that the FIFA World Cup is a global cultural and social phenomenon. Every four years, people are drawn to this event from all over the world due to the excitement and platform it provides. We believe that music and football are intrinsically linked by the passions they evoke so we are excited to welcome Jason to the team and can’t wait to bring this upbeat anthem to the world ahead of the 2018 FIFA World Cup”.
The ‘Swalla’ hit-maker, on his part, said, “I was honored to work with Coca-Cola to create an anthem celebrating every team and their fans. ‘Colours’ represents the different flags and cultures from around the world, and will get everyone moving to a unifying beat. I’m excited to finally tell the world about this partnership as the excitement builds for the FIFA World Cup.”
Coca-Cola further added that they had invited various top local artists from various countries to create uniquely African versions of the anthem for each country to celebrate people’s passion for football through music.
The artists are drawn majorly from South Africa, Tanzania, Kenya, Ethiopia, Mozambique and Uganda.
“The localized versions of “Colours” will be performed at The FIFA World Cup Trophy Tour, brought to you by Coca-Cola. These events will be taking place across the continent, starting in Ethiopia (24-25th February), then Kenya (26 – 27th February), Mozambique (28th February), South Africa (1-3rd March) and Uganda (5-6thMarch),” added the press statement.
Coca-Cola has previously partnered with K’naan and David Correy for the 2010 and 2014 FIFA World Cup theme songs respectively.