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The launch of 'East Africa's Got Talent.'

‘East Africa’s Got Talent’ reality show officially launched in Kenya

The East African version of the arguably famous world’s biggest reality franchise ‘Got Talent’ was on Tuesday officially launched in Kenya.

‘East Africa’s Got Talent’, as it has been aptly christened, is set to have Kenya, Uganda Tanzania and Rwanda as the participating countries

Speaking during the launch at Nairobi’s Mövenpick Hotel, Kenya Films and Classification Board (KFCB) boss Ezekiel Mutua said the talents will “have to be within certain cultural and moral paradigm”, adding that “people want clean content that they can watch as a family.”

Sports and Culture Cabinet Secretary Amina Mohamed, on her part, said the show was a big step towards nurturing talent and preserving culture.

She further stated that they have been working with national and county cultural festivals to showcase culture and creativity at national and community level.

The show will be sponsored by Safaricom as well as several other partners and will run for 10 weeks with the contestants going through 3 phases before getting to the finals.

‘East Africa’s Got Talent’ will be filmed in Nairobi and is set to be aired on Citizen TV and will be hosted by Kenya’s  Larry Asego alongside Ugandan Queen of Comedy Ann Kansiime.

Auditions are expected to commence on May 11 and May 12, 2019, at the Kenya International Conference Centre (KICC) in Nairobi.

The ‘Got Talent’ show, which was founded by X Factor creator Simon Cowell, currently runs across 58 countries.

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