cad_enews_detail_top_right_add
FAN-BINGBING

China cracks down on celebrity hype and fake click-through rates

Chinese broadcasters and online entertainment sites should avoid celebrity hype and crack down on fake audience and click-through rates, state media quoted the National Radio and Television Administration as saying.

The edict comes after Beijing ordered A-list movie star Fan Bingbing to pay about 884 million yuan (Ksh13.2 billion) in taxes and fines, spurring widespread discussion on the moral health of China’s film industry.

Some programs overpaid celebrities, destroying industry order and leading teenagers into worshipping stars and money, Xinhua news agency said, citing the administration.

Radio and television stations, along with online audio-visual service providers, should scrap vulgar content, promote core socialist values and keep children away from entertainment and reality shows, it said.

The providers should also cut down on game shows, reality shows and singing contests that feature celebrities.

In a letter posted on her official account on the Twitter-like platform Weibo last month, Fan said she would overcome “all difficulties” to pay her penalties.

“I’m ashamed of my behaviour and I apologise here to everyone,” Fan wrote. “Every bit of my achievement is inseparable from the support of the state and the people. Without the good policies of the Communist Party and the state, without the love of the people, there is no Fan Bingbing.”

 

For eDaily updates
Join @edailykenya Telegram channel


EDITORIAL POLICY: Permission to use quotation from this article is granted subject to full credit of source being given by referencing the direct link of the article on edaily.co.ke

must read


Related Articles

Videos /Musician Victoria Kimani ...
Videos /Willy Paul looks Jamaica ...
Videos /Nameless summarises the t...
Videos /Vera Sidika tries her han...
Videos /Size 8 returns with ̵...