cad__top_right_add
Chandarana-Foodplus1

Chandarana Foodplus Supermarket caught up in a messy Racism drama

Popular retail chain Chandarana has been embroiled in a nasty Twitter mess after an email they sent out to some potential clients went awry.

In the email, the up market chain of Supermarkets are seen bidding to engage particular people in the business of offering free vouchers, raffles and other goodies.

But one line in the email has rubbed Kenyans off the wrong way.

The line that has seen Twitter light up in anger says ;

As we are now focusing on WHITE PEOPLE to attract our supermarkets. We have already 13 branches in Nairobi.

No automatic alt text available.

The ‘White People’ part angered Kenyans who called out the retail chain for their apparent racism.

Many Kenyans blasted the Supermarket and attacked them harshly for luring a particular race who do not even dominate Kenyan in the first place.

Chandarana Supermarket are found in most big City malls and other affluent neighborhoods where White People either live, visit or patronize.

But the Supermarket later issued a statement blaming the email author’s lack of English proficiency for the blunder, saying in part, “Chandarana Foodplus would like to sincerely apologise for the unfortunate and insensitive narrative written on email by one of our very new and recent hires in the marketing department,”

The email was sent by a Mrs Rima Patel, who the retailer said is a recent hire in its marketing department.

Still, Kenyans have not been satisfied with the apology and have continued to harangue the Supermarket and even calling for its total boycott.

 

 

 

For eDaily updates
Join @edailykenya Telegram channel


EDITORIAL POLICY: Permission to use quotation from this article is granted subject to full credit of source being given by referencing the direct link of the article on edaily.co.ke

must read


Related Articles

Videos /Watch Fally Ipupa’s ful...
Videos /Watch Keri Hilson break d...
Videos /Peter Okoye: P-Square had...
Videos /Nyashinski releases new j...
forbes2
Photos /Forbes: These 4 Kenyans l...