Sony Music Entertainment announced Tanzanian heavy-hitter Ali Kiba as their second major artiste signing in Africa after they brought on board Nigeria’s Davido in January, 2016.
Alikiba flew to South Africa from Tanzania and was followed by an enthusiastic film crew who are documenting his story as elated fans and reporters captured the moment.
Alikiba is considered as one of the most talented acts across East Africa and other parts of the large African continent.
He is widely referred to as ‘The king of Bongo Flava.” His hashtag, #KingKiba, is a weekly trend across various African countries, and has been for the past few years.
Upon signing the deal with Sony, Ali Kiba said: “My partnership with Sony Music in addition to my already very successful partnership with my management team at ROCKSTAR4000 now completes the team, and solidifies the most powerful proposition and team to take my music to even greater heights, to new audiences and fans across borders and across the world.
“I’m really excited in the future of music from the African continent as its now the time for the amazing music and sounds from Africa to take over the world, and I’m excited on where this amazing partnership will be able to take my music now to fans across the continent and across the planet.”
Exclusive details of the deal are yet to be made public.
Sean Watson, Managing Director of Sony Music Entertainment Africa said: “Sony Music Entertainment recently announced several key strategic steps that we’d taken in Africa including new operations in Nigeria and the signing of high profile West African artists.
“We also mentioned that we’d be making similar inroads in East Africa. Well here we are, at the dawn of our East African journey and who better to start it with than an artist of the stature of Ali Kiba. We’re very proud of being able to partner with such a talented individual and can’t wait to get started on sharing his music with his fans all over the world.”
Ali Kiba’s new single Aje and its music video will be released through Sony Music Entertainment Africa.